What Qualtrics gives you
- Demo, scoping call, MSA, SOW, implementation partner, then the survey.
- Custom-quoted contracts; per-seat reportedly $1,500-$5,000+/year, full deployments commonly $25K-$100K+ annually.
- iQ modules (Text iQ, Stats iQ, Predict iQ) priced and configured as separate add-ons.
- Conversational Feedback (real-time AI follow-ups) is powerful, but locked inside an XM enterprise contract.
- World-class methodology, but the platform's learning curve is measured in months, not minutes.